BMW GROUP UK – INSIGHTS AND ANALYTICS
Working with BMW UK to deliver insights from web data to enhance their digital experience. Mapping customer journeys across the digital landscape and all the way to sales.
Self-serve reporting for the online sales business and ensuring insights are being used to help drive campaigns, UX design and other digital activities.
Analysing large web journey data sets using SQL to allow the creation of personalised web experiences based on behavioral data. Web tracking strategy and implementation.
- WEB INSIGHTS
- CUSTOMER JOURNEY MAPPING
- PERSONALISED WEB EXPERIENCES
- WEB TRACKING STRATEGY IMPLEMENTATION