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Google Ads

Management

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Social Media

Marketing

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Email

Marketing

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Google AdWords Management

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Social Media

Marketing

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Email

Marketing

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Google Ads (Pay Per Click)

Pay Per Click Advertising or Google Ads is the fastest way to get your business seen on the search engines such as Google, Yahoo and Bing.

Used on its own or in parallel with an SEO campaign PPC will increase your visibility to the people you want to meet.  Anyone can setup a PPC campaign you just need the time and patience to learn how it’s done.  If you do not feel this is for you then Featherstone Media can help. We are skilled in PPC management and will help you to set everything up from beginning to end. All the work we do remains your intellectual property so if you decide to have a go yourself once we’ve set everything up you can! When you signup we will research keywords for your industry and use these to create ad-groups.

Why PPC

Huge Percentages of Clicks Go to PPC

As much as 65% of clicks go to PPC for high commercial intent keywords. That means if people are truly looking to buy, PPC shines!

PPC is Fast

We can have an optimised campaign launched in as little as a few days. Once we turn the campaign on, the traffic begins flowing to your website.

PPC is Effective

We can drive targeted traffic to your site…not just random people. People who are looking for your product or service.

PPC ROI is Measurable

PPC allows you to know exactly how much return you are getting on your marketing pounds.

PPC Brings in New Customers

PPC allows you to find people who would normally not find you.

If you‘re looking for someone to manage your Google Ads then Featherstone Media is ready to help. Complete our contact form and we’ll get straight back to you today.

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What will you get!

  • Account Setup
  • Keyword Analysis
  • Advert Creation
  • Landing Page Creation
  • Ad scheduling
  • Geo Location targeting
  • Daily/weekly budget setting

  • Account Setup
  • Keyword Analysis
  • Advert Creation
  • Landing Page Creation
  • Ad scheduling
  • Geo Location targeting

Remarketing

The simple fact is the vast majority of visitors to your site don’t convert. Google Re-marketing allows you to continue to market subtly or directly to those who have left your site.  adCenter Management Bing/Yahoo PPC alternative to Google’s AdWords can produce positive ROI when managed properly.

Landing Page Design

You’ve spent money sending targeted visitors to your site so it is essential that you make sure the page you send them to is doing the most for you. We create landing pages that convert.

Display Advertising

There are many display PPC options available to clients wanting to brand and drive traffic using banner ads. We can sort out the tangle of opportunities and leave you with your best options.

Facebook Advertising

When done well, Facebook advertising can deliver targeted visitors to your site or Facebook page. When done badly, it will not produce the ROI you’re looking for. We make sure your campaign is done to perfection.

Display Advertising Computer
Facebook Advertising Company

Interested in what we do?

Contact Us About PPC

Social Media Marketing

Extend Your Reach with Social Media Marketing!

Your users spend time on social networking sites, and — with our social media services your brand can too. Facebook, Twitter, LinkedIn, Pinterest and Google+ not to mention interactive media sites (like Instagram and Vine), blogs, message boards and forums – give businesses thousands of channels and opportunities to connect with users where they spend time online and build valuable online relationships.

We integrate social media into effective online marketing campaigns by identifying the best social networking opportunities for your business, and developing strategic, cost-effective campaigns to get your message to a wider audience.

Featherstone Media can help you listen, learn, and serve your audience for a new level of digital marketing engagement and success. From establishing your company’s presence on social networking sites to building a fan base to driving traffic, our innovative social media marketing solutions help increase momentum around your website, cause or event.

The Benefits of Social Media Marketing

Interactive Strategies’ clients see measurable, positive results from social media marketing campaigns, such as:

  • Increased website traffic
  • Higher conversion numbers
  • Direct customer communications
  • Targeted customer growth
  • Increased brand awareness
  • Improved online reputations
  • Optimised social profiles
  • Boosts in organic search power via quality links
  • Improved customer service
  • More widespread coverage
  • Lower cost with bigger impact
  • Valuable customer insights
  • Social Media Marketing Services

We offer the following services for developing a targeted Social Media Strategy

  • Researching audience insights and developing a targeted list of social media sites
  • Developing a social media strategy plan to ensure the best return on investment
  • Creating effective social media content to build online relationships, trust and value
  • Monitoring social activity for optimal community management
  • Leveraging the power of social advertising to achieve business goals
  • Improving organic search rankings by optimising content with keywords
  • Implementing website tracking and analysing the results
  • Continually monitoring and optimizing the campaign
  • Building fan pages, event pages and custom content.

Contact us today to find out how we can help you.

Want to know more?

Contact Us About SMM

Email Marketing

Even though many of us subscribe to newsletters galore and our email boxes are overflowing, email marketing remains a targeted communication channel with rich content that can help a business foster existing relationships with an audience that has already expressed interest.

Some marketers argue that email marketing campaigns are the most focused and effective way to reach an audience – as many consumers use email as their primary form of communication.

  • Build an Email Marketing Campaign
  • No Contact List?
  • Manage Everything from Your Inbox

  • Business to Consumer (B2B) Focus
  • Business to Business (B2C) Focus
  • Retail and E-commerce Focus

Build an Email Marketing Campaign

Email marketing can strengthen customer loyalty by providing relevant, informative, and exclusive content to your brand believers. Email marketing campaigns can:

  • Drive traffic to your website
  • Offer exclusive promotions to your audience
  • Distribute unique messages to segmented audiences
  • Be measured in opens, clicks, shares, and more
  • Boost customer retention and strengthen customer loyalty
  • Reach your audience directly in their inbox and provide a way for them to easily forward it to a friend.
  • Provide additional touch-points with people who have already expressed interest in your brand

No Contact List?

If you think you don’t have a contact list, respectfully, we think you’re mistaken! Even if you are a brand new business, chances are you have family and friends, your business’ first supporters, who would be thrilled to hear updates on how your business is growing. Or, maybe your business grew so fast, you missed collecting customer email addresses in the process.   Don’t fret!  We can work with you to create a strategy for building relationships and a contact list including prospects, partners, and customers who all provide you with permission to send them emails about your business.

We’ll also help you develop strategies to grow your list like providing a way for your website visitors to join your mailing list with a few clicks and through other channels like in-store materials and social media. And, hey, at a minimum, our team at FSM will be thrilled to be your first list of supporters who will be excited to receive your emails and pass the word along.

Manage Everything from Your Inbox

Featherstone Media can evaluate your current email marketing campaign and contact list, or help you develop a results-driven and engaging one.  We will help you identify goals like distributing coupons to first time customers to inspire repeat purchases or distributing company news to keep your audience up to date on a new product, location, or menu.

We’ll help you organise and develop a segmented contact list if appropriate to make sure the right messages get to the right people. And, we’ll develop a branded email template with a sharp design and track the results of the email campaign to optimise future emails.

Business to Business (B2B) Focus

If your customers are other businesses, email marketing may be one of the strongest channels for staying connected with them. It’s a professional communication channel that can be used to directly reach several people in their organisation (like company leadership and on-the-ground employees).

Email newsletters can also be a great way to showcase your latest company news, share information about new products or services, and even provide an opportunity to feature or highlight your clients to give them exposure to your contact list.

FSM can help you create an effective email marketing plan depending on your industry and your client list to attract more business clients and retain them.

Business to Business (B2C) Focus

Email marketing is a unique marketing channel because it can integrate many other aspects of a company’s marketing, such as social media, PR, event marketing, sales, and content marketing. For example, an email campaign could drive a business’ audience to connect on social media channels, showcase a recent blog post (driving website traffic), and feature a new product or service all at once. FSM will work with you to determine an email marketing strategy factoring in timing of campaigns, which content to feature for which audience, and review results to optimise future campaigns for maximum clicks, shares, sales, and website traffic.

Retail and E-commerce Focus

For retail and e-commerce businesses, email marketing can be a quick and creative way to debut your newest products, offer promotions leading to your physical or online store, and measure your audience’s interaction with your messages to plan and evaluate your sales strategy.

Email marketing campaigns can be a positive way to reward your loyal customers with a coupon or code that only they can use to get a discount on a future purchase.   Then, you can measure the effectiveness of your campaign and impact on sales as a direct result of the email campaign.

FSM can help you evaluate your product line, seasonal calendar, and audience segments to develop a results-driven email marketing program that can drive website traffic, increase sales, and perpetuate loyalty.

Interested in Email Marketing?

Contact Us about EMM

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Call Us: 01343 893 578

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