Why PPC
Huge Percentages of Clicks Go to PPC
As much as 65% of clicks go to PPC for high commercial intent keywords. That means if people are truly looking to buy, PPC shines!
PPC is Fast
We can have an optimised campaign launched in as little as a few days. Once we turn the campaign on, the traffic begins flowing to your website.
PPC is Effective
We can drive targeted traffic to your site…not just random people. People who are looking for your product or service.
PPC ROI is Measurable
PPC allows you to know exactly how much return you are getting on your marketing pounds.
PPC Brings in New Customers
PPC allows you to find people who would normally not find you.
What will you get!
- Account Setup
- Keyword Analysis
- Advert Creation
- Landing Page Creation
- Ad scheduling
- Geo Location targeting
- Daily/weekly budget setting
- Account Setup
- Keyword Analysis
- Advert Creation
- Landing Page Creation
- Ad scheduling
- Geo Location targeting
Remarketing
The simple fact is the vast majority of visitors to your site don’t convert. Google Re-marketing allows you to continue to market subtly or directly to those who have left your site. adCenter Management Bing/Yahoo PPC alternative to Google’s AdWords can produce positive ROI when managed properly.
Landing Page Design
You’ve spent money sending targeted visitors to your site so it is essential that you make sure the page you send them to is doing the most for you. We create landing pages that convert.
Display Advertising
There are many display PPC options available to clients wanting to brand and drive traffic using banner ads. We can sort out the tangle of opportunities and leave you with your best options.
Facebook Advertising
When done well, Facebook advertising can deliver targeted visitors to your site or Facebook page. When done badly, it will not produce the ROI you’re looking for. We make sure your campaign is done to perfection.
Build an Email Marketing Campaign
Email marketing can strengthen customer loyalty by providing relevant, informative, and exclusive content to your brand believers. Email marketing campaigns can:
- Drive traffic to your website
- Offer exclusive promotions to your audience
- Distribute unique messages to segmented audiences
- Be measured in opens, clicks, shares, and more
- Boost customer retention and strengthen customer loyalty
- Reach your audience directly in their inbox and provide a way for them to easily forward it to a friend.
- Provide additional touch-points with people who have already expressed interest in your brand
No Contact List?
If you think you don’t have a contact list, respectfully, we think you’re mistaken! Even if you are a brand new business, chances are you have family and friends, your business’ first supporters, who would be thrilled to hear updates on how your business is growing. Or, maybe your business grew so fast, you missed collecting customer email addresses in the process. Don’t fret! We can work with you to create a strategy for building relationships and a contact list including prospects, partners, and customers who all provide you with permission to send them emails about your business.
We’ll also help you develop strategies to grow your list like providing a way for your website visitors to join your mailing list with a few clicks and through other channels like in-store materials and social media. And, hey, at a minimum, our team at FSM will be thrilled to be your first list of supporters who will be excited to receive your emails and pass the word along.
Manage Everything from Your Inbox
Featherstone Media can evaluate your current email marketing campaign and contact list, or help you develop a results-driven and engaging one. We will help you identify goals like distributing coupons to first time customers to inspire repeat purchases or distributing company news to keep your audience up to date on a new product, location, or menu.
We’ll help you organise and develop a segmented contact list if appropriate to make sure the right messages get to the right people. And, we’ll develop a branded email template with a sharp design and track the results of the email campaign to optimise future emails.
Business to Business (B2B) Focus
If your customers are other businesses, email marketing may be one of the strongest channels for staying connected with them. It’s a professional communication channel that can be used to directly reach several people in their organisation (like company leadership and on-the-ground employees).
Email newsletters can also be a great way to showcase your latest company news, share information about new products or services, and even provide an opportunity to feature or highlight your clients to give them exposure to your contact list.
FSM can help you create an effective email marketing plan depending on your industry and your client list to attract more business clients and retain them.
Business to Business (B2C) Focus
Email marketing is a unique marketing channel because it can integrate many other aspects of a company’s marketing, such as social media, PR, event marketing, sales, and content marketing. For example, an email campaign could drive a business’ audience to connect on social media channels, showcase a recent blog post (driving website traffic), and feature a new product or service all at once. FSM will work with you to determine an email marketing strategy factoring in timing of campaigns, which content to feature for which audience, and review results to optimise future campaigns for maximum clicks, shares, sales, and website traffic.
Retail and E-commerce Focus
For retail and e-commerce businesses, email marketing can be a quick and creative way to debut your newest products, offer promotions leading to your physical or online store, and measure your audience’s interaction with your messages to plan and evaluate your sales strategy.
Email marketing campaigns can be a positive way to reward your loyal customers with a coupon or code that only they can use to get a discount on a future purchase. Then, you can measure the effectiveness of your campaign and impact on sales as a direct result of the email campaign.
FSM can help you evaluate your product line, seasonal calendar, and audience segments to develop a results-driven email marketing program that can drive website traffic, increase sales, and perpetuate loyalty.
