No Contact List?
If you think you don’t have a contact list, respectfully, we think you’re mistaken! Even if you are a brand new business, chances are you have family and friends, your business’ first supporters, who would be thrilled to hear updates on how your business is growing. Or, maybe your business grew so fast, you missed collecting customer email addresses in the process. Don’t fret! We can work with you to create a strategy for building relationships and a contact list including prospects, partners, and customers who all provide you with permission to send them emails about your business.
We’ll also help you develop strategies to grow your list like providing a way for your website visitors to join your mailing list with a few clicks and through other channels like in-store materials and social media. And, hey, at a minimum, our team at FSM will be thrilled to be your first list of supporters who will be excited to receive your emails and pass the word along.
Retail and E-commerce Focus
For retail and e-commerce businesses, email marketing can be a quick and creative way to debut your newest products, offer promotions leading to your physical or online store, and measure your audience’s interaction with your messages to plan and evaluate your sales strategy.
Email marketing campaigns can be a positive way to reward your loyal customers with a coupon or code that only they can use to get a discount on a future purchase. Then, you can measure the effectiveness of your campaign and impact on sales as a direct result of the email campaign.
FSM can help you evaluate your product line, seasonal calendar, and audience segments to develop a results-driven email marketing program that can drive website traffic, increase sales, and perpetuate loyalty.